Bob Devol

Bob has created and written advertising and marketing communications for some of America’s most famous brands.

He embarked on his media journey in the U.S. Navy as a petty officer / journalist broadcaster at American Forces Network.  That experience set him up for a civilian gig as an afternoon drivetime disc jockey and music director at WLAD in Danbury, Connecticut.

Bob moved over to advertising as a copywriter and broadcast producer at Firestone and Associates in New York City.  He moved on through four more New York agencies, working for a client roster that included IBM, General Motors, Chase, Kendall Motor Oil, Michelin Tire, Time-Life Books, BMG Music Service, U.S. Marine Corps, ESPN, AT&T and scores more.

After a stint as vice president/associate creative director at Grey Direct, he founded Bob Devol Communications, a copywriting and creative consultancy.  As an independent copywriter his clients have included IBM, BMW, Microsoft, MasterCard, Pitney Bowes, Dun and Bradstreet, Franklin Templeton Investments, Ford Motor, Dell Computer, Discovery Channel and many others.

Beyond words for advertising, Bob's byline has appeared on stories in BMW Magazine and Autoweek.

When not helping his clients succeed in the marketplace, Bob drives his racecar in Sports Car Club of America regional, national and pro competition.  He also enjoys contemporary art, comedy, fitness and rooting for his beloved New York Football Giants.  Bob’s blog ADmonishments on Word Press is a collection of reviews, rants, raves and insights on copywriting and the advertising creative process.

He has collected honors from the Andy Awards, New York Advertising Festivals, Caples Awards, Business Marketing Association, and Direct Marketing Association Echo Awards.

Capabilities, Clients and Kudos

COPYWRITING for GENERAL and DIRECT RESPONSE ADVERTISING and
INTERNAL/ EXTERNAL CORPORATE COMMUNICATIONS

•Print Advertising

•Direct Mail

•Broadcast / Video

•Collateral

•Interactive and Websites

•Catalogs

•Presentations and Pitch Books

•Social Media

•Packaging

•Point-of-Purchase

•Brand Creation and Development

•Campaign Creation

•Trade Shows / Events

•Product Naming

•Messaging

•Articles / Content

•White Papers

•Press Releases

AWARDS

John Caples Awards
BMA Star Awards
New York Advertising Festivals
DMA Echo Awards
Andy Awards
Graphic Design USA Platinum

AGENCIES

Grey Direct                             VP/ACD
Ayer Direct                             copy supervisor
J. Walter Thompson Direct    senior copywriter
Al Paul Lefton                         senior copywriter  
Firestone & Associates          copywriter/producer
RITTA                                       freelance copywriter
Barnett                                     creative consultant
Morello Design creative consultant
Barry Blau & Partners              freelance copywriter
Clarion                                      freelance copywriter
FCB New York                          freelance copywriter
gyro: New York                         freelance copywriter
Unit 7                                        freelance copywriter
Rappy & Company freelance copywriter
Soubriet Byrne & Assoc.          creative consultant
Ogilvy New York                       creative consultant

CLIENTS by category

TECHNOLOGY

IBM
Dell Computer
Microsoft
AT&T
Pitney Bowes
Lucent Technologies
Dictaphone
Panasonic
Sprint
Venda
Explore XY
Educational Video Conferencing
Edgewater Technology
Sharp Electronics
Raytheon Marine Electronics
Edwards Systems Technology
Teletracer
Quaero
TRUMPF Inc.

FINANCIAL/REAL ESTATE

Chase Bank
Franklin Templeton Investments
Fiduciary Trust
MasterCard
Dun & Bradstreet
Deloitte Touche
Income Discovery
UNUM
Emanuel Municipal Securities
Spectrum Financial Strategies
Globe Life Insurance
L&M Equity Participants
Madison Court Co-Ops

AUTOMOTIVE

Ford Motor Company
General Motors
BMW North America
Michelin Tire
Kendall Motor Oil
SCCA Enterprises
Chase Motors
Danbury Audi

GENERAL CONSUMER

Ronzoni
Eight O’Clock Coffee Company
Orkin Pest Control

MEDIA

ESPN
US News & World Report
Financial Times
Harlequin Books
Time Life Books
BMG Music Service
DG Media
Sponsorship Research
Quadrant One media platform
MUSIC.com

TOYS/GAMES/HOBBY

Luke's Toy Factory
Elmsford Raceway (slot racing)
Danbury Mint
Hobby Industry Association
New York Off Track Betting

APPAREL/FASHION

Florsheim Shoe
Lite Athletic Club
Discovery Expedition

BUSINESS SERVICES

TechnipFMC
PrivatAir
Partnerwise Group
Burger Consulting Group
Derecktor Shipyards
AJS Construction
Advantage Human Resources
Karr Graphics
Prestone Printing
Concept Printing
Singer Architects
RISE Engineering
Reed Elsevier
Douglas Elliman Real Estate
Prime Response
CoAmbiente Group
Premier Chemicals

HEALTHCARE / PHARMA

Holy Name Medical Center
Englewood Hospital & Medical Center
Cardiovascular Specialists of North Jersey
New England Discovery Partners (pharma research)
Fine Dental Care

NON-PROFITS / PUBLIC SERVICE

Environmental Scholarship Fund
Mahwah Schools Foundation
Community Foundation for Bergen
Common Ground Foundation
Jewish Family & Children Service
New York Medical College
New York Junior League (rape prevention)
Jewish Home
Bridgehampton Racing Heritage Group

ASSOCIATIONS

Credit Union National Association
Hobby Industry Association
European Call Center Alliance
Wildlife Management International
Direct Marketing Association

OFFICE PRODUCTS

Wilson Jones
The Paige Company
Esselte/Letraset

GOVERNMENT / PUBLIC

U.S. Marine Corps
U.S. Army
U.S. Postal Service
New York City OTB
Connecticut Economic Center
Northeast Utilities
First Choice Power
Aquarion
Public Service of New Hampshire

NICE THINGS PEOPLE SAID ABOUT ME

"From direct response, to collateral, to trade shows and multiple print ad campaigns, Bob has helped us with our entire mediaportfolio.  He's gone from being a copywriter to become a valuable marketing partner.

All that and he's fun to work with, too!"

Sheila Eletto   VP Marketing Communications
Pitney Bowes

 

"Tag line creation, mission statements, messaging, online newsletters, conference themes and more, when I need strong, actionable ideas and copywriting, I never hesitate to call on Bobfor a shot of 'Creative Firepower.' "

Christine Lemyze   Vice President Marketing IBM

 

"Bob Devol was the best investment I could have
made...period! He took my words and thoughts and
not only listened attentively but he reiterated them
with more clarity and substance than when they had
left my mouth!"

Erik Skirmants CEO SCCA Enterprises, Inc.

 

"A consummate professional, Bob knows that advertising is a business and that ultimately the real value of a creative idea is proven by how well it does in the marketplace.

He's talented, he's versatile, he's down to earth and he's smart.

His work gets results."

Bob Feinberg   EVP Creative Director Grey Direct

 

"Bob is a copywriter who always comes through to hit the mark, sell the product or service and give everyone a chuckle.

He somehow sifts through lots of information to very quickly get to the core of the message for our clients."

Debbie Barnett    President Barnett Design Inc.  

 

 

 

 

Powered by Squarespace