Capabilities, Clients and Kudos

COPYWRITING for GENERAL and DIRECT RESPONSE ADVERTISING and
INTERNAL/ EXTERNAL CORPORATE COMMUNICATIONS

•Print Advertising

•Direct Mail

•Broadcast / Video

•Collateral

•Interactive and Websites

•Catalogs

•Presentations

•Social Media

•Packaging

•Point-of-Purchase

•Brand Creation and Development

•Campaign Creation

•Trade Shows / Events

•Product Naming

•Messaging

•Articles / Content

•White Papers

•Press Releases

 

AWARDS

John Caples Awards
BMA Star Awards
New York Advertising Festivals
DMA Echo Awards
Andy Awards

 

AGENCIES

Grey Direct                              vice president/assoc.creative director
Ayer Direct                              copy supervisor
J. Walter Thompson Direct    senior copywriter
Al Paul Lefton                         senior copywriter  
Firestone & Associates          copywriter/broadcast producer
RITTA                                       freelance copywriter
Barnett                                     freelance copywriter/creative consultant
Barry Blau & Partners              freelance copywriter

FCB New York                         freelance copywriter
gyro: New York                        freelance copywriter
Unit 7                                        freelance copywriter
Soubriet Byrne & Assoc.         freelance copywriter

Ogilvy New York                      freelance writer/creative consultant
 


CLIENTS by category

TECHNOLOGY

IBM
Dell Computer
Microsoft
AT&T
Pitney Bowes
Lucent Technologies
Dictaphone
Panasonic
Sprint
Venda
Explore XY
Educational Video Conferencing
Music.com
Edgewater Technology
Sharp Electronics
Raytheon Marine Electronics
Edwards Systems Technology
Premier Chemical
Teletracer
Quaero
TRUMPF Inc.

AUTOMOTIVE

Ford Motor Company
General Motors
BMW North America
Michelin Tire
Kendall Motor Oil
SCCA Enterprises


TOYS and GAMES

Luke's Toy Factory

BUSINESS SERVICES

PrivatAir
Partnerwise Group
Burger Consulting Group
Derecktor Shipyards
AJS Construction
Advantage Human Resources
Karr Graphics
Prestone Printing
Promotional Concepts

Singer Architects
RISE Engineering
Reed Elsevier
Sri
Douglas Elliman Real Estate
Prime Response

NON-PROFITS / PUBLIC SERVICE

Environmental Scholarship Fund
Mahwah Schools Foundation

Holy Name Medical Center
Community Foundation for Bergen
Common Ground Foundation
Jewish Family Service
New York Medical College
New York Junior League (rape prevention)
Bridgehampton Racing Heritage Group

ASSOCIATIONS

Credit Union National Association
Hobby Industry Association
European Call Center Alliance
Wildlife Management International
Direct Marketing Association

OFFICE PRODUCTS

Wilson Jones
Paige Company
Esselte/Letraset

GOVERNMENT / PUBLIC

U.S. Marine Corps
U.S. Army
U.S. Postal Service
New York City OTB
Connecticut Economic Center
Northeast Utilities
First Choice Power
Aquarion
Public Service of New Hampshire

NICE THINGS PEOPLE SAID ABOUT ME

"From direct response, to collateral, to trade shows and multiple
 print ad campaigns, Bob has helped us with our entire media
portfolio.  He's gone from being a copywriter to become a valuable
marketing partner.

All that and he's fun to work with, too!"

              Sheila Eletto   VP Marketing Communications Pitney Bowes

 

"Tag line creation, mission statements, messaging, online
newsletters, conference themes and more, when I need strong,
actionable ideas and copywriting, I never hesitate to call on Bob
for a shot of'Creative Firepower.' "

                           Christine Lemyze   Vice President Marketing IBM

 

"Bob Devol was the best investment I could have
made...period! He took my words and thoughts and
not only listened attentively but he reiterated them
with more clarity and substance than when they had
left my mouth!"

                  Erik Skirmants CEO SCCA Enterprises, Inc.

 

 "A consummate professional, Bob knows that advertising is a business
and that ultimately the real value of a creative idea is proven by how
well it does in the marketplace.

He's talented, he's versatile, he's down to earth and he's smart.

His work gets results."

                                     Bob Feinberg   EVP Creative Director Grey Direct

 

"Bob is a copywriter who always comes through to hit the mark,
sell the product or service and give everyone a chuckle.

He somehow sifts through lots of information to very quickly get
to the core of the message for our clients."

                                    Debbie Barnett    President Barnett Design Inc.