BOB DEVOL COMMUNICATIONS copywriter / creative consultant
"A consummate professional, Bob knows that advertising is a business
and that ultimately the real value of a creative idea is proven by how
well it does in the marketplace.
He's talented, he's versatile, he's down to earth and he's smart.
His work gets results."
Bob Feinberg EVP Creative Director Grey Direct
Know the rules.
And know there are no rules.
Generated controversy
and a strong response
for Pitney Bowes.
Planet Earth -- my biggest client ever.
Bagels and Bryan:
a profitable combo platter.
IBM promotes
e-business to IBMers.
An ounce of prevention for IBM's customers.
A web banner with heart for MasterCard.
Brochure for Edgewater Technology.
High tech. Heavy Lifting.
(cover and first spread)
Ask me for details on how this powerful
dimensional netted Big Fish for IBM.
A copywriter writing copy about himself is like, well, insert your favorite surgeon-doing-self-surgery reference here. This is a postcard.
It's all about addition by subtraction in this
brochure -- and campaign --
I developed for Venda e-commerce.
Another self promotion postcard.
This one kicks off my
2009-2010 "It, gotten" campaign.
Got a Copywriting Emergency?
Who you gonna call?
I generate most of my
new business via direct mail.
Classrooms? We don't need
no stinking classrooms. This web banner is
part of a multimedia campaign --
web and broadcast.
Sample pages from a corporate website for Ford.
We had some fun with this one.
There was even a Crash Test Theater.
Should an ad always have a headline? Should copy always
be written in the second person? Should a direct mail letter
always have a P.S.?
Of course they should. Those are rules.
But sometimes should gets in the way of could.
It pays to partner with a copywriter who not only knows the
rules but also when and how to throw them out.
Radio, TV and video samples available.
Just ask.
This campaign for an assisted living residence gets a big assist from a memorable campaign theme.
Result: no vacancy.
Boxes are boring?
Not to the
storage companies that depend on them.
Powerful concept, copy and layout made the client feel right at home. And got results.
Shown here is a direct mail package -- envelope, brochure cover, brochure inside.
I also created the
product name for this client.
Direct mail package for U.S. News & World Report. Outer envelope has short fold flap.
US Army Reserve: a three-panel brochure.
L-R: Cover, Overleaf and Inside Spread. Hoo-wah!
Advertising on Facebook? Ask me about creating a teeny tiny Facebook ad that gets great big results.
Need editorial? Your search is over.
I do that, too -- both print and online.
This is a cover story I wrote for a client's
customer magazine that appears in
print and on the Web.
For BMW -- an accessories print ad tied into their
"Joy" campaign.
They Zig.You Zag.
Some tips on how to deliver your message in today's overgrown media jungle.
Click left.
I worked with a premier design firm to develop a copy approach for an exciting line of products from Discovery Channel. I wrote a tag line --
VENTURE FORTH -- that literally appears on tags.
Going Topless: My copy is on the opening 27 pages of the 2011 BMW 3 Series Convertible brochure.
Selling the sizzle -- SCCA Enterprises needed a breakthrough campaign to reintroduce its Spec Racer racecar.
This tri-fold brochure anchors a campaign that includes print advertising and interactive.
Tri-fold Outside Flat
(front cover shown here)
Tri-fold Inside Flat
(overleaf shown here.)
