Bob Devol

Bob has created and written advertising and marketing communications for some of America’s iconic brands.

He embarked on his media journey in the U.S. Navy as a petty officer / journalist broadcaster at American Forces Network. That experience set him up for a civilian gig as an afternoon drivetime disc jockey and music director at WLAD in Danbury, Connecticut.

Bob transitioned to advertising as a copywriter and broadcast producer at Firestone and Associates in New York City. He moved on through four more New York agencies, working for a client roster that included IBM, General Motors, Chase, Kendall Motor Oil, Michelin Tire, Time-Life Books, BMG Music Service, U.S. Marine Corps, ESPN, AT&T and scores more.

After a stint as vice president/associate creative director at Grey Direct, he founded Bob Devol Communications, a copywriting and creative consultancy. His diverse client roster has included IBM, Ford, BMW, Dell Computer, Eight O’Clock Coffee, Franklin Templeton, Pitney Bowes, Welch’s Fruit Snacks, Luke’s Toys, Discovery Channel and many others.

Beyond advertising, Bob's byline has appeared on stories in BMW Magazine and Autoweek.

When not helping his clients succeed in the marketplace, Bob drives his racecar in Sports Car Club of America regional, national and pro competition. He also enjoys contemporary art, comedy, fitness and rooting for his beloved New York Football Giants. Bob’s blog ADmonishments on Word Press is a collection of reviews, rants, raves and insights on copywriting and the advertising creative process.

He has collected honors from the Andy Awards, New York Advertising Festivals, Hermes Creative Awards, MarCom Awards, Communicator Awards, Caples Awards, Business Marketing Association STAR Awards, and Direct Marketing Association Echo Awards.

WHAT I CAN DO. (Turns out, it’s a lot.)

COPYWRITING/STRATEGY for GENERAL and DIRECT RESPONSE ADVERTISING and
INTERNAL/ EXTERNAL CORPORATE COMMUNICATIONS

•Print Advertising

•Direct Mail

•Broadcast / Video

•Social Media

•Interactive and Websites

•Catalogs

•Presentations and Pitch Books

•Collateral

•Packaging

•Point-of-Purchase & Out of Home

•Brand Creation and Development

•Campaign Creation

•Trade Shows / Events

•Product Naming

•Messaging

.Articles / Content/ Demand Generation (blogs, case histories, infographics, video)

•White Papers

•Press Releases

SHINY OBJECTS
Hermes Creative Platinum
Hermes Creative Gold
New York Advertising Festivals Bronze
Andy Award of Merit
Caples Awards Silver
Graphic Design USA Platinum
DMA Echo Gold
Business Marketing Assoc. Gold
MarCom Award
Andy Award Finalist
Caples Awards (multiple short list)
Communicator Award (three awards, profit and non-profit)
Dead Radio Contest Finalist

SHOPS

Grey Direct                             Vice President/Associate Creative Director
Ayer Direct                             copy supervisor
J. Walter Thompson Direct    senior copywriter
Ogilvy New York                   creative consultant/copy
FCB New York                         freelance copywriter
gyro: New York                        freelance copywriter
Soubriet Byrne & Assoc creative consultant/copy
Al Paul Lefton                         senior copywriter
Firestone & Associates          copywriter/broadcast producer
RITTA                                       freelance copywriter
Barnett                                     creative/brand strategy consultant/copy
Morello + Company creative consultant
Barry Blau & Partners              freelance copywriter
Clarion                                      freelance copywriter
Unit 7                                        freelance copywriter
Studio Rappy freelance copywriter/strategy
Tsang Seymour creative/brand strategy consultant
Resource Branding creative consultant copy & branding
Liaison Creative creative consultant/copy/content
The Mixx NYC creative consultant/copy & branding
BouchezPage freelance copywriter
AtomicVibe Design Lab brand consultant & copywriter
Pilot Agency creative consultant/copy & branding
Briley Design copywriting

WHO & WHAT

TECHNOLOGY
IBM
Dell Computer
Microsoft
AT&T
Pitney Bowes
Konica Minolta
Lucent Technologies
Sutherland Global
Dictaphone
Panasonic
Sprint
Venda
Explore XY
Ciber
Educational Video Conferencing
Edgewater Technology
Sharp Electronics
Raytheon Marine Electronics
Edwards Systems Technology
Teletracer
Tovuti
Quaero
Distillery Software Development
TRUMPF Inc.

FINANCIAL
Chase Bank
Franklin Templeton Investments
Fiduciary Trust
Travelers Mortgage Services
MasterCard
VISA
Shell Credit Cards
Fleet Bank
Dun & Bradstreet
Deloitte Touche
Income Discovery
Columbia Savings Bank
NatCity
UNUM
Emanuel Municipal Securities
Spectrum Financial Strategies
Globe Life Insurance
Aetna Health Plans

REAL ESTATE
L&M Equity Participants (residential)
Madison Court Co-Ops (residential)
Douglas Elliman (residential general)
ARES Wealth Management (commercial REIT)
AVA (residential rental)
Adira at Altamont Springs (residential rental)

AUTOMOTIVE
Ford Motor Company
General Motors
BMW North America
Michelin Tire
Kendall Motor Oil
SCCA Enterprises
Chase Motors
Danbury Audi
Volvo (parts)
SnoopDrive

GENERAL CONSUMER & CPG
Ronzoni
Welch’s Fruit Snacks
Eight O’Clock Coffee Company
Early Riser Coffee
Orkin Pest Control
Kendall Motor Oil
BMG Music Service (RCA Record Club)

MEDIA
ESPN
US News & World Report
Financial Times
Harlequin Books
Time Life Books
Columbia Books
DG Media
Sponsorship Research
Quadrant One media platform
MUSIC.com
PC Week
View Boston

TOYS/GAMES/HOBBY
Luke's Toy Factory
BMW Performance Center (driving school)
Elmsford Raceway (slot racing)
Fairfield Mint (collectables)
Hobby Industry Association
New York Off Track Betting
Easton Press (collectables)

APPAREL/FASHION
Florsheim Shoe
Lite Athletic Club
Smoothie
Discovery Expedition

BUSINESS SERVICES
TechnipFMC
PrivatAir
Partnerwise Group
Burger Consulting Group
Derecktor Shipyards
AJS Construction
Advantage Human Resources
Karr Graphics
Prestone Printing
Concept Printing
Singer Architects
RISE Engineering
Reed Elsevier
Douglas Elliman Real Estate
Prime Response
CoAmbiente Group
Premier Chemicals
CECO Environmental

RETAIL
International Shoppes
IBM PC Factory Outlets
Elmsford Raceway Hobbies
Laundry Zone
Wallpapers to Go

HEALTHCARE / PHARMA
Holy Name Medical Center
Englewood Hospital & Medical Center
Cardiovascular Specialists of North Jersey
New England Discovery Partners (pharma research)
Fine Dental Care
Pravachol

NON-PROFITS / PUBLIC SERVICE
Eliminate Poverty Now
John Jay College of Criminal Justice
KLHT (private school)
Family Centers of America
Environmental Scholarship Fund
Mahwah Schools Foundation
Adler Aphasia Centers
Community Foundation for Bergen
Common Ground Foundation
Jewish Family & Children Service
New York Medical College
New York Junior League (rape prevention)
Jewish Home
Bridgehampton Racing Heritage Group

ASSOCIATIONS
Credit Union National Association
Hobby Industry Association
European Call Center Alliance
Wildlife Management International
Direct Marketing Association

OFFICE PRODUCTS
Wilson Jones
The Paige Company
Esselte/Letraset

GOVERNMENT / PUBLIC
U.S. Marine Corps
U.S. Army
U.S. Postal Service
New York City OTB
Connecticut Economic Center
Northeast Utilities
First Choice Power
Aquarion
Public Service of New Hampshire

MAKING ME BLUSH

“You nailed our Duck mascot’s personality and new brand. Duck is amazing!”

Leanne Govitz Director of Marketing
Delta College

"From direct response, to collateral, to trade shows and multiple print ad campaigns, Bob has helped us with our entire mediaportfolio. He's gone from being a copywriter to become a valuable marketing partner.

All that and he's fun to work with, too!"

Sheila Eletto VP Marketing Communications
Pitney Bowes

"Tag line creation, mission statements, messaging, online newsletters, conference themes and more, when I need strong, actionable ideas and copywriting, I never hesitate to call on Bobfor a shot of 'Creative Firepower.' "

Christine Lemyze Vice President Marketing IBM

"Bob Devol was the best investment I could have
made...period! He took my words and thoughts and
not only listened attentively but he reiterated them
with more clarity and substance than when they had
left my mouth!"

Erik Skirmants CEO SCCA Enterprises, Inc.

"A consummate professional, Bob knows that advertising is a business and that ultimately the real value of a creative idea is proven by how well it does in the marketplace.

He's talented, he's versatile, he's down to earth and he's smart.

His work gets results."

Bob Feinberg EVP Creative Director Grey Direct

"Bob is a copywriter who always comes through to hit the mark, sell the product or service and give everyone a chuckle.

He somehow sifts through lots of information to very quickly get to the core of the message for our clients."

Debbie Barnett President Barnett Design Inc.