Bob has created and written advertising and marketing communications for some of America’s most famous brands.
He embarked on his media journey in the U.S. Navy as a petty officer / journalist broadcaster at American Forces Network. That experience set him up for a civilian gig as an afternoon drivetime disc jockey and music director at WLAD in Danbury, Connecticut.
Bob moved over to advertising as a copywriter and broadcast producer at Firestone and Associates in New York City. He moved on through four more New York agencies, working for a client roster that included IBM, General Motors, Chase, Kendall Motor Oil, Michelin Tire, Time-Life Books, BMG Music Service, U.S. Marine Corps, ESPN, AT&T and scores more.
After a stint as vice president/associate creative director at Grey Direct, he founded Bob Devol Communications, a copywriting and creative consultancy. As an independent copywriter his clients have included IBM, BMW, Microsoft, MasterCard, Pitney Bowes, Dun and Bradstreet, Franklin Templeton Investments, Ford Motor, Dell Computer, Discovery Channel and many others.
Beyond words for advertising, Bob's byline has appeared on stories in BMW Magazine and Autoweek.
When not helping his clients succeed in the marketplace, Bob drives his racecar in Sports Car Club of America regional, national and pro competition. He also enjoys contemporary art, comedy, fitness and rooting for his beloved New York Football Giants. Bob’s blog ADmonishments on Word Press is a collection of reviews, rants, raves and insights on copywriting and the advertising creative process.
He has collected honors from the Andy Awards, New York Advertising Festivals, Caples Awards, Business Marketing Association, and Direct Marketing Association Echo Awards.
Capabilities, Clients and Kudos
COPYWRITING for GENERAL and DIRECT RESPONSE ADVERTISING and
INTERNAL/ EXTERNAL CORPORATE COMMUNICATIONS
•Broadcast / Video
•Interactive and Websites
•Presentations and Pitch Books
•Brand Creation and Development
•Trade Shows / Events
•Articles / Content
John Caples Awards
BMA Star Awards
New York Advertising Festivals
DMA Echo Awards
Graphic Design USA Platinum
Grey Direct VP/ACD
Ayer Direct copy supervisor
J. Walter Thompson Direct senior copywriter
Al Paul Lefton senior copywriter
Firestone & Associates copywriter/producer
RITTA freelance copywriter
Barnett creative consultant
Morello Design creative consultant
Barry Blau & Partners freelance copywriter
Clarion freelance copywriter
FCB New York freelance copywriter
gyro: New York freelance copywriter
Unit 7 freelance copywriter
Rappy & Company freelance copywriter
Soubriet Byrne & Assoc. creative consultant
Ogilvy New York creative consultant
CLIENTS by category
Educational Video Conferencing
Raytheon Marine Electronics
Edwards Systems Technology
Franklin Templeton Investments
Dun & Bradstreet
Emanuel Municipal Securities
Spectrum Financial Strategies
Globe Life Insurance
L&M Equity Participants
Madison Court Co-Ops
Ford Motor Company
BMW North America
Kendall Motor Oil
Eight O’Clock Coffee Company
Orkin Pest Control
US News & World Report
Time Life Books
BMG Music Service
Quadrant One media platform
Luke's Toy Factory
Elmsford Raceway (slot racing)
Hobby Industry Association
New York Off Track Betting
Lite Athletic Club
Burger Consulting Group
Advantage Human Resources
Douglas Elliman Real Estate
HEALTHCARE / PHARMA
Holy Name Medical Center
Englewood Hospital & Medical Center
Cardiovascular Specialists of North Jersey
New England Discovery Partners (pharma research)
Fine Dental Care
NON-PROFITS / PUBLIC SERVICE
Environmental Scholarship Fund
Mahwah Schools Foundation
Community Foundation for Bergen
Common Ground Foundation
Jewish Family & Children Service
New York Medical College
New York Junior League (rape prevention)
Bridgehampton Racing Heritage Group
Credit Union National Association
Hobby Industry Association
European Call Center Alliance
Wildlife Management International
Direct Marketing Association
The Paige Company
GOVERNMENT / PUBLIC
U.S. Marine Corps
U.S. Postal Service
New York City OTB
Connecticut Economic Center
First Choice Power
Public Service of New Hampshire
NICE THINGS PEOPLE SAID ABOUT ME
"From direct response, to collateral, to trade shows and multiple print ad campaigns, Bob has helped us with our entire mediaportfolio. He's gone from being a copywriter to become a valuable marketing partner.
All that and he's fun to work with, too!"
Sheila Eletto VP Marketing Communications
"Tag line creation, mission statements, messaging, online newsletters, conference themes and more, when I need strong, actionable ideas and copywriting, I never hesitate to call on Bobfor a shot of 'Creative Firepower.' "
Christine Lemyze Vice President Marketing IBM
"Bob Devol was the best investment I could have
made...period! He took my words and thoughts and
not only listened attentively but he reiterated them
with more clarity and substance than when they had
left my mouth!"
Erik Skirmants CEO SCCA Enterprises, Inc.
"A consummate professional, Bob knows that advertising is a business and that ultimately the real value of a creative idea is proven by how well it does in the marketplace.
He's talented, he's versatile, he's down to earth and he's smart.
His work gets results."
Bob Feinberg EVP Creative Director Grey Direct
"Bob is a copywriter who always comes through to hit the mark, sell the product or service and give everyone a chuckle.
He somehow sifts through lots of information to very quickly get to the core of the message for our clients."
Debbie Barnett President Barnett Design Inc.
Powered by Squarespace