It’s a special sauce of logical reasoning blended with drama and emotion that drives the most successful business-to-business advertising. As you’ll see here, I utilize that winning formula for some of the world’s most famous B2B brands, SMBs, and even start-ups.
What you see here is mostly in print ad formats. That’s by design, because if an advertising concept doesn’t work as a print ad or direct mail piece, it probably won’t succeed in any medium.
On this page, you’ll also see several dimensional direct mail packages I’ve created for B2B clients. Dimensionals are mailings that break the standard flat mail format by including a thematic object or utilizing an unusual format. Cleverly created and precisely targeted to high value audiences (we’re looking at you, C-level execs) dimensionals are proven winners. Ask me for more details on how I can create dimensionals that can win on a cluttered playing field for you.
Do you need art direction and design talent to round out your B2B creative team? I can arrange that, too. Just ask.
Click through the panels below to take a close-up look at my work. If you’re reading this on a desktop and need a closer look at body copy (text) on some of these samples, enter this web address – bobdevol.com/B2B – on your mobile device and expand.
Let’s talk. I can be reached at 203.622.3134.