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Brand Strategy, Creative Direction and Copywriting
Caples Silver Award (PC Direct Source Book)
I co-developed the brand strategy, messaging and tone, as well as the tag line, “We’re putting the personal in personal computing,” to emphasize IBM’s unmatched level of personal service in this space.
Shown here are a catalog cover and three print ads. I supervised numerous catalogs for PC Direct. Full samples are available on request.
Agency: GREY Art Directors: Jeff Bretl, Fran Coletto
Brand Strategy and Development
The Document Messaging Technologies unit of this $5 billion tech giant needed to completely refresh and re-stage its brand to stay ahead of the curve — and the needs of its customers.
We developed a strategy that was embodied in our “Power of Documents” campaign that told a consistent and compelling story of how Pitney Bowes’ technologies help companies connect with customers in new ways.
Art Direction: David Grigg, Happy Dog Advertising
Shown here: seven print ads
BMW i8 Electric GT: Taking the high tech story on the road
BMW has been one of my clients for more than nine years. Recently I was assigned to tell the story of their exciting new electric cars. I wrote these pages for BMW’s website. I did the same for BMW’s other electric offering, the i3. You can see more of my work for this client on my home page.
Shown here: eight pages
Design agency partner: RITTA
To more easily view the body copy on these pages, please access bobdevol.com on your mobile and expand.
Dimensional Direct Mail
IBM urgently needed to reach the CEOs of America's 30 biggest banks to tell them about an important new hardware/software solution, Netpay/MVS, which helps those banks attract and keep their largest customers: other banks.
OUTER COVER: The big one that got away...
INSIDE COVER: ...won't get away anymore.
An LL Bean fish net is inside, along with with brochures for the CEO to pass along to their bank's key decision makers.
Did it work? After this mailing dropped, the IBM sales team went from having exactly zero presentation meetings to 18.
Art direction by Jeff Bretl at Grey.
Direct Mail Package
Direct Mail Package
Direct Mail unfolds into huge broadside final spread
Print Ad
This is for a major oil field services and manufacturing company, promoting their faster, more efficient subsea technology.
Agency Partners:
Soubriet Byrne & Associates and Lumentus
Dimensional Direct Mail